Seo(Search Engine Optimization) is vital part for your website and your business. It helps your website to rank higher in search engine which in turns provides you more business.
Justshop theme got you covered on seo part. All pages/post/content are laid out nicely with proper heading and paragraph tags, every page has proper meta tags including previous, next… and not to mention products pages has in-built google scheme.org incorporated. Many features like star rating, icons, most of the images uses latest sprite and other latest technologies to make it possible for search spiders to read important content while still making them looking beautiful.
As well as the html is cleaner, the non-important objects are plugged in using jquery on run time which loads only for user viewing and not for spiders.